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You need to care about it
When you write a book, you need to have more than an interesting story.
You need to have a desire to tell the story. You need to be personally
invested in some way. If you’re going to live with something for two
years, three years, the rest of your life, you need to care about it.
— Malcolm Gladwell, author ( from A Few Thin Slices of Malcolm Gladwell)