The job of the CEO isn’t to check things off the agenda. Her job is to set the agenda, to figure out what’s next.
Now that more and more of us are supposed to be CEO of our own lives and careers, it might be time to rethink who’s setting your agenda.
You need to care about it
When you write a book, you need to have more than an interesting story.
You need to have a desire to tell the story. You need to be personally
invested in some way. If you’re going to live with something for two
years, three years, the rest of your life, you need to care about it.